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Quantities Needed



How many brochures do I need?

How I wish there was a simple answer to that question. Wouldn't it be nice if you could take your address number multiply by years in business and divide by amount of employees.

Unfortunately those aren't the factors that you need to consider. More important are requested regions, thickness of your piece, popularity of your business, attractiveness of your brochure and if the staff where the rack is located is promoting your brochure.

Initial Delivery:

We can give you arough idea of quantity needed for an initial delivery to all our racks and public racks where your NEW brochure will be placed:

The first number is for rack cards, the second 6 - 8 panel brochures, third 16 - 20 panel brochures, and lastly for really thick 28 panel brochures (a panel is each side of the paper - an 8 1/2" x 11" brochure folded in thirds is six panels). These estimates can vary due to paper weight / thickness.

 
Rack Card
6 - 8 Panels
16 - 20 Panels
28 Panels
A-1 - Greater Burlington Area
20,200
13,200
3,600
2,100
A3 - Stowe - Black Diamond
14,000
9,200
2,400
1,500
A3.5 - Stowe - Blue Square
9,500
6,200
1,600
1,000
A4 - Waitsfield / Sugarbush
16,600
7,600
2,000
1,200
A5 - Smugglers Notch / Rt. 15
6,500
4,300
1,200
700
A6 - St. Albans / Grand Isle
6,600
4,400
1,200
700
A7 - Jay / Newport
5,700
3,700
1,000
600
A8 - NE Kingdom / St. Johnsbury
7,600
5,000
1,400
700
B1 - Montpelier / Barre
7,600
5,000
1,400
800
B2 - Middlebury / Vergennes
8,500
5,500
1500
800
B3 - Southern Addison
6,800
4,500
1,200
700
C1 - Killington / Rutland
15,000
10,100
2,700
1,600
C2 - White River Junction / Woodstock
9,000
6,000
1,575
900
C3 - Okemo / Ludlow
7,800
5,000
1,400
700
D1 - West Lebanon / Hanover NH
3,000
2,000
600
300
E1 - Plattsburgh / Ausable
5,500
3,600
1.000
600
E2 - Lake Placid NY
7,200
4,700
1,300
800
E3 - Saranac Lake NY
3,500
2,400
700
400
E4 - Fort Ti. / Schroon Lake NY
7,800
5,000
1,400
800
F1 - Ferry Distribution
3,000
2,000
1,000
500
VAA Member to Member
15,100
9,700
3,200

Resupply Numbers:

Estimating how many we will need to resupply is an even greater challenge. Obviously State Maps, Trail Maps, Ben & Jerry's and Ferry brochures will be picked up faster then one from a gift shop or restarant. But remember it's often the quality of the visitor not the quantity!

My educated calculation estimates (for a six month period):

Larger well known attraction's with colorful brochures should probably multiply that number by three.

The smaller shops and specialized attractions should multiply that number by 1.5 or possibly double the number.

If you are a year round attraction try adding multiplying by 1.5 again

Limited month / busy season brochures (snowmobile or boat rentals) will go through many more brochures in their peak months.

Please call me for more specific estimates.